Earn your Certificate in Strategic Pricing & Performance Excellence. Master both the basics and advanced pricing techniques through our comprehensive 7-module program

Lesson 1. Basic principles of pricing, understanding the role of pricing in an organisation's overall strategy, the pricing lifecycle. 

Lessons 2-4. Understanding market segmentation, price discrimination strategies, personalised pricing, and price elasticity. 

Lessons 5-8. Behavioural economics in pricing, price perception, the effect of pricing on consumer behaviour. Psychological biases and pricing. 

Lessons 9-13. Concept and principles of dynamic pricing, how to implement dynamic pricing, the role of data and AI in dynamic pricing, and case studies of effective dynamic pricing strategies. 

Lessons 14-18. Understanding costs and breakeven analysis, pricing according to market and competition, and the pros and cons of cost-based and competition-based pricing. 

Lessons 19-23. Advanced analytical tools for building accurate pricing strategy, including basics of data analysis, demand prediction, and predictive analytics for pricing. 

Lessons 24-25. Creating pricing strategies. Measuring the effectiveness of pricing strategies in eCommerce. The role of pricing managers in an organisation.  

Heinrich Mueller, the founder of Aimondo and former Head Data Management & Digital Business Development at Zoro, brings a wealth of industry knowledge to this course. With a proven track record in shaping effective pricing strategies, Heinrich uniquely blends practical expertise with innovative thinking. His leadership in the field makes him an invaluable guide in your journey to mastering strategic pricing.

Your Pricing Expert and Mentor for Module 1

Ana Bibikova is a seasoned expert with over 15 years of experience in the eComm and SaaS industries. She has successfully led companies generating $4-40M in annual revenues. Ana's extensive marketing knowledge and proven strategic acumen make her a highly valued resource in learning the intricacies of strategic pricing in this course.

Your Pricing Expert and Mentor for Modules 2 & 3

Alex Rose, Tech Lead at Aimondo, harnesses his 8 years of experience in implementing AI and Machine Learning in eCommerce to inform his teaching. His expertise in tech-driven pricing strategies provides a cutting-edge perspective to the course. Alex’s blend of technical skill and strategic foresight makes him an invaluable asset for those looking to excel in strategic pricing.

Your Pricing Expert and Mentor for Modules 4 & 6

Thomas Baierlein, Head of Aimondo UK, brings a wealth of leadership experience from roles such as VP of Online Sales at Reebok and Managing Director at Swatch, Germany. His unique blend of expertise in sales, marketing, and management offers a broad and insightful perspective on strategic pricing, making him a highly valuable instructor in this course.

Your Pricing Expert and Mentor for Module 7

Comprehensive Knowledge: from basic principles to advanced techniques

Coding Skills: we don't teach how to use Python or other coding languages

Industry Expertise: learn directly from the industry leaders

Networking: this course is a self-paced and doesn't require compulsory in-class time

Practical Skills: start implementing from the Day 1

Entrepreneurship: this course doesn't teach how to launch your own pricing solution

Career Advancement: become a valuable source of information for an employer

Hard-selling: we avoid hard-selling any of the available products during the course

Improve revenue: enjoy immediate positive impact on your bottom-line

UX Training: though we cover conversion improvement, it has nothing to do with UX design

Whether you're an eCommerce manager, a pricing manager, a category manager, or simply someone fascinated by the dynamics of pricing, this program is your key to mastering the art and science of strategic pricing

Aimondo Predictive Analytics & pricing Solutions